Pulse by Brian on Base

The groundwork everything else is built on — offline-first and private from day one.

• Brand, marketing site, roadmap & email newsletterShipped
• Secure accounts & sign-inShipped
• Privacy-first data model with clear per-use consentShipped
• Daily rollups so your charts stay fast foreverShipped
• Installable web app (PWA) for phone, tablet & desktopShipped
• Offline-first logging — capture with no signal, sync laterPlanned
• Single sign-on with Apple & GooglePlanned

Get every signal in — in under 60 seconds, even at the gym with no bars.

• Fast workout logging — sets, reps, load & RPE in under 60sShipped
• Supplement & protocol tracking — observational only, never recommends or sources anythingShipped
• Daily check-ins: mood, energy, sleep & sorenessShipped
• Nutrition: calories & macro tracking with food searchShipped
• Body metrics trackingShipped
• Nutrition: barcode scanning — type or cameraShipped
• Nutrition: photo meal scanningPlanned
• Progress photos with a visual timelineShipped
• Connect your watch, ring & scale (Apple Health / Health Connect)Planned
• GPS run tracking with live route mapsShipped

The product. One scrollable timeline where interventions and outcomes finally connect.

• Composite timeline: weight, lean mass & biomarkers on one chartShipped
• Protocol bands & dose markers behind your outcome curvesShipped
• Tap a protocol to see dose vs result over timeShipped
• Pin context: illness, travel, labs, program changesPlanned
• Weekly data-richness scoreShipped
• Shareable milestone cards that credit your coachPlanned

Run your whole coaching business in one tool — and history is sacred.

• Trainer accounts, invites & client rosterShipped
• Program builder with autosave, undo & versioning — re-uploads never wipe historyShipped
• Non-destructive client calendars & today's sessionShipped
• Native nutrition planning & macro targetsShipped
• In-app trainer ↔ client messagingShipped
• At-risk client dashboard — spot quitters before they quitShipped
• Messaging attachments — photo & videoPlanned
• Pulses — trainer workout tiles + in-app Pulse StudioPlanned
• Live workout streams — broadcast Twitch-style, clients follow alongPlanned

Trainers keep their revenue; clients fuel up on goal.

• Client billing at 0% platform fees (Stripe)Planned
• Trainer wallet & automatic payouts (Stripe Connect)Planned
• Branded supplement storefront + recurring commissionsPlanned
• DoorDash — order goal-fitting meals from local restaurantsPlanned
• $Brian rewards earned for showing up (wallet & ledger)Shipped
• Spend $Brian across the store & ecosystemPlanned
• “Switch ROI” calculator vs Trainerize / TrueCoach / EverfitPlanned

Make showing up daily feel rewarding — every flow ends back on your chart.

• Streaks any ≤60s log maintainsShipped
• Earnable streak freezes that auto-cover a missed dayShipped
• Loss-aversion framing — “protect your 23-day streak”, never shamePlanned
• Behavior-timed reminders — helpful, never spammy (≤2/day)Planned
• Public profiles & a social feed of your resultsShipped
• Challenges & leaderboards with friendsPlanned

A printed magazine of your month — goals met, progress photos, your own notes and your results — synced from the app and shipped to your door.

• Progress photos with a visual timelineShipped
• Monthly digital issue — your stats, photos & notes as magazine pagesShipped
• Printed & mailed to your home via a print-on-demand partnerBuilding
• Premium subscription, with your coach credited in each issuePlanned

Cheap by architecture: cached, batched nightly, models swappable.

• AI Trainer & AI Nutritionist chat (free tier, rate-limited)Shipped
• GLP-1-aware protein & resistance guidance (behavior-level, never dosing)Shipped
• Strict bright lines: never diagnoses, doses, or sources compoundsShipped
• Nightly insight engine: richness scores, risk flags & streaksShipped

HIPAA-grade from day one — trust you can verify, not just claims.

• Append-only audit log of every consent & access changeShipped
• Health data never reaches ad or analytics SDKs (guardrail enforced)Shipped
• Opt-in de-identified research store — off by defaultBuilding
• One-tap account deletion that actually deletesShipped

Switch platforms without losing your business.

• One-click importer from Trainerize / TrueCoach / EverfitPlanned
• Programs import into the versioned builder as draftsPlanned
• White-glove migration — we move everything for youPlanned

The long game, once the chart is addictive and trainers are earning.

• Correlation reveal & projection cards (observational language only)Planned
• Churn-prediction ML & a Trainer Copilot for check-insPlanned
• Lab integrations + Day-0 baseline panelsPlanned
• N-of-1 experiment engine (baseline → intervention → washout)Planned
• “People like me” cohort overlaysPlanned
• Research partnerships & an annual State of Optimization reportPlanned