Brian on BasePulseby Brian on Base
Brian on BasePulse by Brian on Base
Now in active development

Build the body you
keep showing up for.

Pulse puts your training, nutrition, wearables, body metrics and protocols on one chart — so you can finally see what's working. It's also a complete business OS for trainers: build programs, coach clients, and get paid at 0% platform fees. Observational by design, private by default — your data is yours to keep or delete.

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What you get

Everything to train and track

Four pillars that turn good intentions into a consistent, measurable training habit.

The Composite Chart

Your weight, lean mass, biomarkers and performance on one timeline — with your protocols shaded behind them, so cause and effect finally line up.

Pulses

Trainer-made workout tiles: 6–10 short, music-driven clips that flow together and finish with a paired recovery meal. Preview the GIF, buy the Pulse, drop it into your routine.

Trainers & Coaches

Hire a real trainer or coach inside Pulse — programs, messaging, local meetups, video sessions and Twitch-style live workouts you follow at home.

Capture Everything

Workouts, nutrition, body metrics, GPS runs and your watch/ring/scale — logged in seconds, working fully offline.

AI Trainer & Nutritionist

A free-tier AI coach that reads your recent data for behavior-level guidance — never diagnoses, never doses, always points health questions to your physician.

Privacy by Design

HIPAA-grade controls, one-tap deletion, and health data that never reaches an ad or analytics SDK. Yours to keep, yours to delete.

Why Pulse

Designed to keep you coming back

See What Actually Works

Protocol bands and dose markers sit behind your outcome curves, so you can watch your real results move over time.

Coaches & Trainers

Hire a coach or personal trainer inside Pulse — memberships, meetups, video sessions and live-streamed workouts you follow at home.

0% Platform Fees

Trainers keep their revenue. Bill clients and earn supplement commissions through Stripe — Pulse takes a 0% platform cut.

Your Data, Yours

Delete your account and identifiable data anytime. Health data is never sold and never sent to advertisers.

Eat for Your Goals

Track calories and macros, then order goal-fitting meals from local restaurants via DoorDash.

Powered by $Brian

A fitness economy on Base: earn $Brian rewards for showing up, and spend them across the store and ecosystem.

The plan

Where Pulse is headed

We're shipping in focused phases. Here's the whole journey — from today's core loop to the full vision.

  1. 1

    Foundations

    Now

    The groundwork everything else is built on — offline-first and private from day one.

    • Brand, marketing site, roadmap & email newsletter
    • Secure accounts & sign-in
    • Privacy-first data model with clear per-use consent
    • Daily rollups so your charts stay fast forever
    • Installable web app (PWA) for phone, tablet & desktop
    • Offline-first logging — capture with no signal, sync later
    • Single sign-on with Apple & Google
  2. 2

    Client Capture

    Now

    Get every signal in — in under 60 seconds, even at the gym with no bars.

    • Fast workout logging — sets, reps, load & RPE in under 60s
    • Supplement & protocol tracking — observational only, never recommends or sources anything
    • Daily check-ins: mood, energy, sleep & soreness
    • Nutrition: calories & macro tracking with food search
    • Body metrics tracking
    • Nutrition: barcode scanning — type or camera
    • Nutrition: photo meal scanning
    • Progress photos with a visual timeline
    • Connect your watch, ring & scale (Apple Health / Health Connect)
    • GPS run tracking with live route maps
  3. 3

    The Charting Engine

    Next

    The product. One scrollable timeline where interventions and outcomes finally connect.

    • Composite timeline: weight, lean mass & biomarkers on one chart
    • Protocol bands & dose markers behind your outcome curves
    • Tap a protocol to see dose vs result over time
    • Pin context: illness, travel, labs, program changes
    • Weekly data-richness score
    • Shareable milestone cards that credit your coach
  4. 4

    Trainer Business OS

    Next

    Run your whole coaching business in one tool — and history is sacred.

    • Trainer accounts, invites & client roster
    • Program builder with autosave, undo & versioning — re-uploads never wipe history
    • Non-destructive client calendars & today's session
    • Native nutrition planning & macro targets
    • In-app trainer ↔ client messaging
    • At-risk client dashboard — spot quitters before they quit
    • Messaging attachments — photo & video
    • Pulses — trainer workout tiles + in-app Pulse Studio
    • Live workout streams — broadcast Twitch-style, clients follow along
  5. 5

    Commerce & Money

    Later

    Trainers keep their revenue; clients fuel up on goal.

    • Client billing at 0% platform fees (Stripe)
    • Trainer wallet & automatic payouts (Stripe Connect)
    • Branded supplement storefront + recurring commissions
    • DoorDash — order goal-fitting meals from local restaurants
    • $Brian rewards earned for showing up (wallet & ledger)
    • Spend $Brian across the store & ecosystem
    • “Switch ROI” calculator vs Trainerize / TrueCoach / Everfit
  6. 6

    Engagement & Streaks

    Later

    Make showing up daily feel rewarding — every flow ends back on your chart.

    • Streaks any ≤60s log maintains
    • Earnable streak freezes that auto-cover a missed day
    • Loss-aversion framing — “protect your 23-day streak”, never shame
    • Behavior-timed reminders — helpful, never spammy (≤2/day)
    • Public profiles & a social feed of your results
    • Challenges & leaderboards with friends
  7. 7

    The Pulse Monthly

    Later

    A printed magazine of your month — goals met, progress photos, your own notes and your results — synced from the app and shipped to your door.

    • Progress photos with a visual timeline
    • Monthly digital issue — your stats, photos & notes as magazine pages
    • Printed & mailed to your home via a print-on-demand partner
    • Premium subscription, with your coach credited in each issue
  8. 8

    AI Layer

    Later

    Cheap by architecture: cached, batched nightly, models swappable.

    • AI Trainer & AI Nutritionist chat (free tier, rate-limited)
    • GLP-1-aware protein & resistance guidance (behavior-level, never dosing)
    • Strict bright lines: never diagnoses, doses, or sources compounds
    • Nightly insight engine: richness scores, risk flags & streaks
  9. 9

    Privacy, Deletion & Trust

    Ongoing

    HIPAA-grade from day one — trust you can verify, not just claims.

    • Append-only audit log of every consent & access change
    • Health data never reaches ad or analytics SDKs (guardrail enforced)
    • Opt-in de-identified research store — off by default
    • One-tap account deletion that actually deletes
  10. 10

    Migration & Growth

    Future

    Switch platforms without losing your business.

    • One-click importer from Trainerize / TrueCoach / Everfit
    • Programs import into the versioned builder as drafts
    • White-glove migration — we move everything for you
  11. 11

    Beyond MVP

    Future

    The long game, once the chart is addictive and trainers are earning.

    • Correlation reveal & projection cards (observational language only)
    • Churn-prediction ML & a Trainer Copilot for check-ins
    • Lab integrations + Day-0 baseline panels
    • N-of-1 experiment engine (baseline → intervention → washout)
    • “People like me” cohort overlays
    • Research partnerships & an annual State of Optimization report
Stay in the loop

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New features, trainer Pulses and $Brian updates. No spam — unsubscribe anytime.

Ready to make every rep count?

Start with a workout today — the rest of the roadmap is on its way.

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